MEDIA RELEASE: The Olive Centre

Comprehensive Survey Conducted on the Australian Olive Industry Reveals a Striving Industry in Need of a New Focus


14 July 2020
Amanda Bailey
The Olive Centre
74 Castle Road Cabarlah
Queensland 4352

A groundbreaking independent survey on the Australian olive industry was recently conducted by The Olive Centre (TOC), a leading supplier of equipment and machinery, events, and professional advice to the olive industry in Australia.

“This is the first time an independent business has conducted a survey on the olive industry in Australia,” said Amanda Bailey, Director of TOC. “The objectives of the survey were to ascertain what the various stakeholders in the industry think, identify areas of need, and to focus on the practical use and value of outcomes to stakeholders. “

Ms Bailey said the survey provided an opportunity for people to provide data and feedback about their business situation and their industry, and their
opinion on the industry overall. “This survey was an opportunity for people to actually have a say on issues that are important to them within their olive business and within the industry”, she said. “The survey also enabled people to offer their views on the performance of their industry organisations, and the value of direct outcomes to their industry.”

Ms Bailey said the survey was well received by growers, producers, processors, researchers and other stakeholders throughout Australia, with a 70% participant response rate. TOC intends to conduct the survey every 5 years to
keep people in the industry up to date with trends and developments and enable them to make a valuable contribution towards the future direction of the industry.

The survey covered a range of topics regarding the size and operations of olive groves; food products and oleotourism; sales, costs and marketing; and chemical tests, storage and transportation; from small, medium and large
scale olive and olive oil producer companies. The survey also sought feedback regarding industry information sources and professional associations; government and industry organisations; problems
and concerns to the industry; and views of the olive and olive oil market and its future in Australia. Much of the survey information has been collated and made directly available to view online at Australian Olive Industry ~ Research, Statistics, Information (AOI) website, developed in collaboration with the Olive Industry Network.

Ms Bailey was also involved in a recent pilot-study on Australian extra virgin olive oil provenance to establish provenance regions for Australian olive oils. The report, An Investigation into the Feasibility of Creating a Geographical
Origin System Resulting in Greater Co-operation and Profitability of Australian Olive Oil Growers is available at the new AOI website. She also recently conducted COVID-19 Olive Industry Impact Survey, with results also available
at AOI. In May 2020 she was appointed the Australian Representative for the new international olive organization, Women in Olive Oil. Ms Bailey is also the Director of the Queensland Olive Association.

Amanda Bailey

About Amanda Bailey

Australian Olive Industry

About Australian Olive Industry ~ Research, Statistics, Information- Highlights & Insights Summary Report

Olive Oils of Provenance

Olive Oils of Provence

About COVID-19 Olive Industry Impact Survey ~ Report
This Report presents feedback from the Australian Olive Industry representing businesses that supply product(s) and/or service(s) to Australian consumers and their business experience during the current COVID-19 pandemic,
including how this situation has and will impact the industry. Covers major concerns of COVID-19 pandemic relating to the sustainability of olive industry businesses, and to people and jobs the industry supports.

The Olive Centre

About The Olive Centre
The Olive Centre is the major supplier of equipment and machinery to the olive industry in Australia. It is also a major organiser of professional events and business advice to the industry in Australia and overseas.

Olive industry network

About Olive Industry Network
Olive Industry Network is the leading independent specialist online business site for the Australian olive industry. The site provides a Directory of Growers, Producers, Processors, and Suppliers to the industry, and offers a Marketplace
to buy and sell new and used equipment and machinery within Australia. It is a source for current national and international news, agribusiness articles, and research & development within the olive industry worldwide. The site is also a
popular reference guide for consumers interested in sourcing and purchasing local producers of provincial olive oil and olive products within Australia.

Women in Olive Oil logo

About Women in Olive Oil
WIOO is an international network to unite a diverse group of women across the entire olive oil industry and support positive changes worldwide through initiatives related to health and nutrition, culinary arts, education, environmental and agricultural practices, olive oil production, fair trade, marketing, import, export, and gender equality. The global network aspires to establish a platform where women can share knowledge, expertise, and experiences, and backing for new projects that will assist individual women and benefit both local communities and the wider olive oil world.