MEDIA RELEASE: The Olive Centre
Comprehensive Survey Conducted on the Australian Olive Industry Reveals a Striving Industry in Need of a New Focus
FOR IMMEDIATE RELEASE
14 July 2020
Amanda Bailey
The Olive Centre
74
Castle Road Cabarlah
Queensland 4352
A groundbreaking independent survey on the Australian olive industry was recently conducted by The Olive Centre (TOC), a leading supplier of equipment and machinery, events, and professional advice to the olive industry in Australia.
“This is the first time an independent business has conducted a survey on the olive industry in Australia,” said Amanda Bailey, Director of TOC. “The objectives of the survey were to ascertain what the various stakeholders in the industry think, identify areas of need, and to focus on the practical use and value of outcomes to stakeholders. “
Ms Bailey said the survey provided an opportunity for people
to provide data and feedback about their business situation
and their industry, and their
opinion on the industry
overall. “This survey was an opportunity for people to
actually have a say on issues that are important to them
within their olive business and within the industry”, she
said. “The survey also enabled people to offer their views
on the performance of their industry organisations, and the
value of direct outcomes to their industry.”
Ms Bailey said the survey was well received by growers,
producers, processors, researchers and other stakeholders
throughout Australia, with a 70% participant response rate.
TOC intends to conduct the survey every 5 years to
keep
people in the industry up to date with trends and
developments and enable them to make a valuable contribution
towards the future direction of the industry.
The survey covered a range of topics regarding the size and
operations of olive groves; food products and oleotourism;
sales, costs and marketing; and chemical tests, storage and
transportation; from small, medium and large
scale
olive and olive oil producer companies. The survey also
sought feedback regarding industry information sources and
professional associations; government and industry
organisations; problems
and concerns to the industry;
and views of the olive and olive oil market and its future
in Australia. Much of the survey information has been
collated and made directly available to view online at
Australian Olive Industry ~ Research, Statistics,
Information (AOI) website, developed in collaboration with
the Olive Industry Network.
Ms Bailey was also involved in a recent pilot-study on
Australian extra virgin olive oil provenance to establish
provenance regions for Australian olive oils. The report, An
Investigation into the Feasibility of Creating a
Geographical
Origin System Resulting in Greater
Co-operation and Profitability of Australian Olive Oil
Growers is available at the new AOI website. She also
recently conducted COVID-19 Olive Industry Impact Survey,
with results also available
at AOI. In May 2020 she was
appointed the Australian Representative for the new
international olive organization, Women in Olive Oil. Ms
Bailey is also the Director of the Queensland Olive
Association.
About Australian Olive Industry ~ Research, Statistics,
Information- Highlights & Insights Summary
Report
http://www.australianoliveindustry.com/olive-industry-statistics-figures-australia
Olive Oils of Provence
https://www.oliveoilsofprovenance.com.au
About COVID-19 Olive Industry Impact Survey ~
Report
This Report presents feedback from the Australian
Olive Industry representing businesses that supply
product(s) and/or service(s) to Australian consumers and
their business experience during the current COVID-19
pandemic,
including how this situation has and will
impact the industry. Covers major concerns of COVID-19
pandemic relating to the sustainability of olive industry
businesses, and to people and jobs the industry supports.
https://amandabaileyonolives.blog/wp-content/uploads/2020/05/COVIDSurvey-Results-April-2020.pdf
About The Olive Centre
The Olive
Centre is the major supplier of equipment and machinery to
the olive industry in Australia. It is also a major
organiser of professional events and business advice to the
industry in Australia and overseas.
http://www.theolivecentre.com
About Olive Industry Network
Olive
Industry Network is the leading independent specialist
online business site for the Australian olive industry. The
site provides a Directory of Growers, Producers, Processors,
and Suppliers to the industry, and offers a Marketplace
to
buy and sell new and used equipment and machinery within
Australia. It is a source for current national and
international news, agribusiness articles, and research
& development within the olive industry worldwide. The
site is also a
popular reference guide for consumers
interested in sourcing and purchasing local producers of
provincial olive oil and olive products within Australia.
https://www.oliveindustrynetwork.com.au
About Women in Olive Oil
WIOO is an
international network to unite a diverse group of women
across the entire olive oil industry and support positive
changes worldwide through initiatives related to health and
nutrition, culinary arts, education, environmental and
agricultural practices, olive oil production, fair trade,
marketing, import, export, and gender equality. The global
network aspires to establish a platform where women can
share knowledge, expertise, and experiences, and backing for
new projects that will assist individual women and benefit
both local communities and the wider olive oil world.
https://www.womeninoliveoil.org