Olive Oil Takes Your Dish From Blah to Ahhh!

The Australian Olive Oil Association (AOOA) is back with its bold, ambitious marketing campaign inspiring Aussies to transform everyday dishes with a drizzle of olive oil.

The ‘Get Drizzling’ campaign builds on the success of the 2023 launch and doubles down on the transformative power of olive oil when drizzled generously to finish a dish.

The multi-year campaign is based on driving real action in kitchens across Australia and showing how olive oil can transform a dish - taking it from Blah to Ahhh!

AOOA President, David Valmorbida said “Olive oil is one of the world’s best flavour enhancers, yet many Australians use it only for dressing salads or dipping bread.”

“Get Drizzling encourages people to embrace olive oil as the ultimate finishing touch. It shows how a drizzle of olive oil, just before serving, delivers flavour, texture, and aroma and can completely transform a dish.”

“The campaign celebrates olive oil in a focused way that’s inspirational, joyful and easy to understand. It’s a direct invitation to pick up the olive oil bottle and get drizzling,” Mr Valmorbida said.

The 2025 campaign features a diverse lineup of influential tastemakers, led by Khanh Ong, alongside Stephanie Feher, Sophie Rindfleish, Mel Melbourne, Kayla La Manna, Malissa Fedele, Daniel Lamble and Lucy Rosenberg. The foodies demonstrate how finishing a dish with olive oil can turn the everyday into something extraordinary.

“This campaign is a milestone,” Mr Valmorbida said. “It’s the first time the olive oil industry has developed a marketing campaign that promotes all types and origins of olive oil. We’re celebrating the entire category of olive oil, and we want Australians to use more of it.”

The digital campaign, which runs until May on social media platforms and news and entertainment sites, comes at an important time for the industry.

“Last year olive oil prices hit a record high and we saw consumers leave the category because of cost of living pressures. This year, we’re seeing the price come down so it’s the perfect time to promote olive oil and remind consumers about the flavour olive oil delivers, with just a drizzle,” Mr Valmorbida said.

Ultimately the objective is to increase the consumption of olive oil in Australia. The Association has estimated that if 50% of Australians drizzle just 10ml of olive oil a day to finish to finish a dish, this would represent over 47million litres of increased consumption a year, practically doubling the Australian market. Importantly this means more Australians making a healthier and tastier choice when it comes to cooking.

“The AOOA is proud to provide leadership and drive a fresh approach to marketing olive oil. The timing is crucial to support the rebound of the olive oil category and further growth beyond that,” Mr Valmorbida said.

‘Get Drizzling’ is proudly supported by the Australian Olive Oil Association and core funding partners Squeaky Gate, La Espanola, Moro and the Spanish Olive Oil Interprofessional Organization.

Interprofessional General Manager Teresa Perez said it was exciting to see a marketing campaign in Australia that was fresh, dynamic and well oriented to the target market and focus on the magical touch of olive oil.

“It’s important for Australian consumers to understand that with just a drizzle of olive oil they’ll get a better, healthier and tastier dish.”

Acesur’s International Commercial Director, Enrique Herrera said the results of the first year of the Get Drizzling campaign were impressive and it was unique to market olive oil as a whole category.

For more information:
Jan Jacklin, General Manager, Australian Olive Oil Association
0417533281
gm@aooa.com.au